Kotak Mahindra Bank Lowers Mortgage Interest Rate to 6.5%; shares trade flat
Kotak Mahindra Bank Limited (KMBL) has launched a massive multimedia marketing campaign to amplify the message of Kotak Home Loans starting at an astonishing interest rate of 6.5% * per annum, one of the lowest in the market .
The omnichannel and multilingual campaign is broadcast on television, online and external platforms.
Additionally, to boost audience engagement across the country, KMBL added a regional flair to its social media campaign by partnering with well-known and popular local social media influencers.
With a hint of humor, the campaign includes short videos designed to communicate KMBL’s unique home loan proposition. On social media, KMBL has collaborated with content creators with regional influence to spread the message of its surprisingly low mortgage rates across the country.
The campaign will also be promoted via Outdoor Advertising (OOH) with a range of signs designed to simply highlight the surprise factor of the rate.
Elizabeth Venkataraman, Co-Chair – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, âThe holiday season has just started and now is the perfect time to make a fresh start. With our unique 6.5% * per annum mortgage interest rate offer, we make homebuyers’ dreams come true. The focal point of our campaign is to establish the surprising effect that Kotak’s 6.5% * interest rate pa has in the market in a fun, original but straightforward way, making it a pleasant campaign. and relevant. To ensure we reach consumers across the country, we’ve also introduced a strong regional flavor into our advertising strategy. On digital, we have collaborated with regional influencers and the TVC and OOH campaigns are broadcast in several languages.